{"title":"Buy a Block Get a Paintbrush","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis week, when you buy one of our Rock Blocks or Arete Steak or Arete Chef Knife Sets, we will include a complimentary Limited Edition Paintbrush Petty with your order.  \u003c\/span\u003e\u003cspan\u003e Choose your favorite Rock Block, Arete Chef Knife Set or Arete Steak Knife set and add the Paintbrush Petty to your order- the promo will automatically apply.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"arete-steak-knife-block-g-fusion-1","title":"Arete 8pc Steak Knife Block","description":"\u003cp style=\"text-align: left\"\u003e\u003cspan style=\"font-size: 15px;color: rgb(0, 0, 0)\"\u003e\u003cstrong\u003eFunctional Art.\u003c\/strong\u003e Whether as a luxurious accent or striking centerpiece, the Arete Steak Knife Block elegantly organizes your steak knives for display.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:15px;color:#000000\"\u003e\u003cstrong\u003ePeak tools for beauty and use.\u003c\/strong\u003e An arete is a mountain ridge of vertical edges carved by glaciers over centuries. The magnetic angles of the Arete Steak Knife Block are an homage to our Jackson Hole mountain roots. Sustainably sourced American hardwoods are individually milled and hand-finished to smooth out all the contours. Then, high-power, neodymium magnets are artfully embedded to keep knives readily at hand in unique positions that create beautiful, shifting perspectives reminiscent of a mountain range.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size: 15px;color: rgb(0, 0, 0)\"\u003eLauded by \u003cem\u003e\u003cstrong\u003eFood \u0026amp; Wine Magazine\u003c\/strong\u003e\u003c\/em\u003e and \u003cem\u003e\u003cstrong\u003eThe Wall Street Journal\u003c\/strong\u003e\u003c\/em\u003e, our steak knives are the preferred choice of elite steakhouses from the Montage to the Four Seasons. The Arete displays the high-performing blades on a finely crafted piece of functional art.\u003c\/span\u003e\u003c\/p\u003e\n    \u003cdiv style=\"border: 2px dashed red; padding: 10px;\" class=\"byob-bundle-description-warning\"\u003e\n        \u003cp\u003e\u003cstrong\u003eNote: (Not visible on storefront)\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n        \u003col\u003e\n            \u003cli\u003eDo not change the product options. Otherwise, this bundle cannot work.\u003cbr\u003e\n\u003c\/li\u003e\n            \u003cli\u003eDeleting or turning this bundle product to draft will stop the bundle from working.\u003cbr\u003e\n\u003c\/li\u003e\n            \u003cli\u003eIf you see this message on your storefront, please install our BYOB app blocks\u003cbr\u003e\n\u003c\/li\u003e\n        \u003c\/ol\u003e\n    \u003c\/div\u003e\n","brand":"BYOB","offers":[{"title":"default items","offer_id":40612390862935,"sku":null,"price":2265.0,"currency_code":"USD","in_stock":true},{"title":"BYOB","offer_id":42060395905111,"sku":null,"price":2265.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/5578\/4988\/files\/steak_arete_set_image.jpg?v=1762793423"},{"product_id":"arete-knife-block-option-a","title":"Arete Block \u0026 7pc Chef Knife Set","description":"\u003cp\u003e\u003cstrong\u003eArete: The Pinnacle of Knife Blocks \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAn arete is a ridge of vertical edges that jut from a cliff face. Though a challenging climb, the ascent provides a unique view for those who reach the summit. The Arete is the apex of knife blocks. An homage to our Jackson Hole roots, the magnetic angles provide a striking view while keeping knives optimally at hand.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVirtuous Tools\u003c\/strong\u003e\u003cbr\u003eThe ancient Greeks celebrated the concept of “arete” as the virtue arising from the fulfillment of a purpose. As makers, that virtue is what we aim for with all of our tools and the Arete Knife Block embodies that aspiration. Sustainably sourced American hardwoods are individually milled and hand-finished to smooth out all the contours. Then, high-power, neodymium magnets are artfully embedded to support knives in unique positions that create beautiful perspective and ease of use.  \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCompatible and Customizable\u003c\/strong\u003e\u003cbr\u003eThe Arete is adaptable and will support anywhere from 3-7 knives of different lengths and shapes. The block is designed to beautifully display your knives as you build your collection over time.  \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eG-Fusion Knives: America’s Best\u003c\/strong\u003e\u003cbr\u003eLike cooking, making knives depends on using the best ingredients. The G-Fusion line features the highest-performing knife steel on the market-- S35VN “Powder Metal” steel. This high carbon, alloyed steel has it all: elite sharpness, toughness, edge-holding, stain resistance, and sharpenability. G-Fusion knives are made in the US with American steel and backed by a lifetime guarantee.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/admin.shopify.com\/store\/pages\/about-g-fusion\"\u003eG-Fusion\u003c\/a\u003e handles are made with G10: an aerospace-grade, fiberglass epoxy composite material that is virtually bomb-proof. New West developed unique G10 color pallets to enhance the beauty of the tool and inspire kitchen creativity.\u003c\/p\u003e\n    \u003cdiv style=\"border: 2px dashed red; padding: 10px;\" class=\"byob-bundle-description-warning\"\u003e\n        \u003cp\u003e\u003cstrong\u003eNote: (Not visible on storefront)\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n        \u003col\u003e\n            \u003cli\u003eDo not change the product options. Otherwise, this bundle cannot work.\u003cbr\u003e\n\u003c\/li\u003e\n            \u003cli\u003eDeleting or turning this bundle product to draft will stop the bundle from working.\u003cbr\u003e\n\u003c\/li\u003e\n            \u003cli\u003eIf you see this message on your storefront, please install our BYOB app blocks\u003cbr\u003e\n\u003c\/li\u003e\n        \u003c\/ol\u003e\n    \u003c\/div\u003e\n","brand":"BYOB","offers":[{"title":"default items","offer_id":40687881388119,"sku":null,"price":3195.0,"currency_code":"USD","in_stock":true},{"title":"BYOB","offer_id":42060395413591,"sku":null,"price":3195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/5578\/4988\/files\/Arete_Chef_Dark_Detail_01_9eae3b0f-277c-4767-88ef-9171f7e9dedc.png?v=1762896176"},{"product_id":"bruneau-sand-dunes-6pc-steak","title":"Bruneau Sand Dunes 6pc Steak","description":"\u003cp\u003e\u003cstrong\u003eArtisan Knife Block Design Notes\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHarvested directly from the local Snake River, these stones are all quartz-based variations of granite. Each rock is chosen by hand and then cut using an 18\" diamond saw that Erin Hemmings, New West KnifeWorks' Head of Production, conceived and built specifically to create our unique Rock Blocks. In this process, the saw uses gravity to lower a swing arm into the stone while the stone is rotated. Through much research, we have found no similar saw or process in existence - nor knife blocks that exhibit such power and beauty.\u003cbr\u003e\u003cbr\u003eThis rock block is specifically designed to hold 6 New West KnifeWorks steak knives. All knives are resting in fitted wooden slots. The Bruneau Sand Dunes rock block is made with Green Granite, Gold Mica, Cherry Wood, and Dark Amber Resin.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet includes:\u003c\/strong\u003e 6 New West KnifeWorks Steak Knives\u003c\/p\u003e\n\u003cdiv\u003eBlock height: 9.5\"\u003c\/div\u003e\n\u003cdiv\u003eBlock width: 11.25\"\u003c\/div\u003e\n\u003cdiv\u003eBlock depth: 5.75\"\u003c\/div\u003e\n\u003cdiv\u003eClearance height needed to remove knives: 12.5\"\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eAbout G-Fusion Steak Knives\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFunctional Art:  \"As beautiful as it is useful.\" NY Times\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eDon't let the colors fool you, these stylish steak knives cut even better than they look. The unique blade has serration where it's needed to protect the edge from cutting on hard ceramic plates, with razor-sharp straight edges to finish the cut. Our 2.0 steak knife features a super-thin plunge ground blade and tapered tang for incredible cutting ability and balance.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.newwestknifeworks.mom\/products\/g-fusion-steak-knife\"\u003eLearn more about G-fusion Steak Knives\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNot what you're looking for? \u003ca href=\"https:\/\/www.newwestknifeworks.mom\/pages\/commission-a-rock-block\"\u003eLearn about commissioning a custom rock block\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eQuestions? Contact us at 877.258.0100 or \u003ca href=\"mailto:orders@newwestknifeworks.mom\" target=\"_blank\"\u003eorders@newwestknifeworks.mom\u003c\/a\u003e. Learn more about our \u003ca href=\"https:\/\/www.newwestknifeworks.mom\/pages\/lifetime-guarantee\" target=\"_blank\"\u003eLifetime Guarantee and Return Policy\u003c\/a\u003e here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"BYOB","offers":[{"title":"default name \/ default items","offer_id":40687783739479,"sku":null,"price":6520.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/5578\/4988\/files\/Bruneau_Sand_Dunes_8_TQ_2_47306fc3-eb0c-4e9f-b6dc-6d65cfb447fd.jpg?v=1709924534"},{"product_id":"uru-collection-the-last-waltz-6pc-steak","title":"Uru Collection: The Last Waltz 6pc Steak","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eUru Steak Knife Set \u0026amp; Block: Apex on the Cutting Board.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Last Waltz Rock Block dimensions:\u003c\/em\u003e\u003cbr\u003eHeight: 6.25\" \u003cbr\u003eLength: 7.125\"\u003cbr\u003eDepth: 6.25\"\u003c\/p\u003e\n\u003cp\u003eKnives included: 6 steak knives\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eURU STEEL: The Stuff of Legends. \u003c\/strong\u003e\u003cbr\u003eIn Norse mythology, “Uru” refers to the rarest substance in the universe out of which Thor’s hammer was made. We felt that was a fitting homage for the powder metal, stainless Damascus known as Damasteel. New West KnifeWorks has partnered with the Damasteel Company of Soderfors, Sweden to produce the raw steel billet.  The Swedish company is the sole producer of powder metal, stainless Damascus in the world. The blades are cut, ground, heat-treated, and hand-finished in America by the skilled makers of New West KnifeWorks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade for Great Deeds.\u003cbr\u003e\u003c\/strong\u003eThough it looks like it belongs in an art gallery, the Uru Steak Knife was made for mythic accomplishments in the kitchen. The use of powder metal allows for performance far superior to traditionally, hand-forged, carbon-damascus steel or Japanese production “clad” damascus steel.  PM steel is tougher allowing for super-thin blades with unparalleled cutting ability. The steel is also stainless rated which makes maintenance simple and ensures their beauty and performance last many lifetimes.  \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Desert Ironwood.\u003cbr\u003e\u003c\/strong\u003eAfter months of testing various hardwoods and laminate woods for durability, water resistance, and overall look and feel, the richly textured desert ironwood rose to the top. These richly grained handles and super sharp blades will impress the most selective chef knife aficionados.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Ultimate Precision Tableware\u003cbr\u003e\u003c\/em\u003e\u003c\/strong\u003eThese naturally gorgeous steak knives cut even better than they look. The unique blade is serrated where it's needed to protect the edge from cutting on hard ceramic plates, with razor-sharp straight edges to start and finish the cut. Our 2.0 steak knife features a super-thin plunge ground blade and tapered tang for incredible cutting ability and balance.\u003c\/p\u003e\n\u003ch6\u003e\u003cstrong\u003eDIMENSIONS\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eBlade Length\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e3.5\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003einches\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eOverall Length\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e9.25\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003einches\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eMax blade width\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e.75\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003einches\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eSteel thickness\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e.120\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003einches\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eBlade thickness\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e.075\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003einches\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eWeight\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003e2.4\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eounces\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp\u003eSteel Type\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eDamasteel\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"BYOB","offers":[{"title":"default name \/ default items","offer_id":40576817004631,"sku":null,"price":14500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/5578\/4988\/files\/TheLastWaltz2TQ_edbee1b0-d827-43f3-9c5d-5a048e38b14c.jpg?v=1709928009"},{"product_id":"paintbrush-petty","title":"Limited Edition: The Paintbrush Petty","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eDrawing from the palette of the natural wonder of Jackson Hole, this limited edition blade features hand-selected stabilized curly maple handles in shimmering sunset-inspired hues.  A new technique adds iridescent qualities to the handle highlighting brilliant pinks, purples and blues. The engraving, inspired by Jackson Hole's vibrant wildflowers, adds another dimension to the blade. Each delicate Wyoming Paintbrush is meticulously lasered onto the blade, enhanced with reflective facets that mimic the flower’s multi-colored petals. \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eIf cooking is an art, this quality knife is the artist’s brush. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eNOTE: \u003c\/strong\u003eT\u003cspan\u003ehe remaining handle scales are more rose in color and if you have any questions please reach out to \u003cstrong\u003einfo@newwestknifeworks.mom\u003c\/strong\u003e before completing your purchase.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003eA complement to any knife drawer, this is the go to second knife for folks who primarily use a large chef knife. Paring, boning, filleting…any task that a chef knife is too big for. For those who aren’t comfortable using larger knives, The Petty  a \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003edo it all\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e chef \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eAND\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e paring knife.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e“Some eight years ago, when I had just started out as an assistant at a fancy food magazine, I snuck one of their 6” Petty Utility Knives out of a gift package meant for my boss (sorry not sorry!) and it has been an extension of my hand ever since. Prior to that point, I was a stubborn, all-you-need-is-a-chefs-knife kind of cook, but that super-sharp, nimble, not-too-short-not-too-long blade quickly became my perennial kitchen sidekick. Agile enough for delicate tasks like trimming vegetables and sharp enough to fillet fish, it keeps an edge long after my other knives have been sent out for sharpening. All that and made in the US of A? What’s not to like?! I’ve been worshiping at the altar of New West for years, and their blades have been my ace in the hole when I’m seeking out the perfect gift for friends and family who love the kitchen as much as I do.” \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eAmiel Stanek, contributing editor, Bon Appetit\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\" data-mce-fragment=\"1\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"New West Manufacturing","offers":[{"title":"Default Title","offer_id":40703984500823,"sku":"NW-6PE-MOD-S35-DROP","price":375.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/5578\/4988\/files\/1_9b6ee2a9-bd5d-4332-ae13-7b83ef469c2b.png?v=1730216733"}],"url":"https:\/\/www.newwestknifeworks.mom\/collections\/buy-a-block-get-a-paintbrush.oembed","provider":"New West KnifeWorks","version":"1.0","type":"link"}